PricingPeel — Pricing teardowns for indie SaaS founders

We peel back the pricing pages that actually convert.

A library of 30 teardowns, 3 drop-in Framer templates, and the pricing psychology playbook for indie SaaS founders who keep second-guessing what to charge.

Ships May 13, 2026. Card authorized today, charged on ship day. Founding price locked forever.

You already know pricing is broken. Here's exactly how.

You copied a competitor and it's not working.

Their cost structure isn't yours. Their funnel isn't yours. You're anchored to someone else's mistake.

Your landing says "Starter · Pro · Enterprise" because everyone says that.

Default structure. Default copy. Default tier names. Default result: people bounce, pick the cheapest, or close the tab.

You've read 40 Twitter threads about value-based pricing.

Theory. Zero examples of someone who actually did it last Tuesday. No templates. No numbers.

Everything you need to ship a pricing page you don't hate.

30 × Peels

30 Pricing Teardowns

One real SaaS per day. Screenshot, teardown, numbers (where public), what's working, what's broken, what you'd steal. Companies in the €0–€20k MRR range — not Salesforce case studies you can't use.

3 × Templates

The Pricing Stack (Framer)

Drop-in pricing pages for three common setups: Simple (single product, two tiers), Freemium (free + paid + enterprise CTA), Tier-based (3 tiers + add-ons slider). Copy filled in. Swap your name, ship.

40-page PDF

The Psychology Playbook

Anchoring, charm pricing, the decoy effect, value framing, package architecture, the real reason "contact us" kills your funnel. Every tactic with a real SaaS example. No fluff chapters.

Notion template

Pricing Calculator

Duplicate and work. WTP research grid, competitive positioning map, tier construction worksheet, post-launch churn signals to watch for the first 90 days.

You're not buying a product. You're buying the price that goes away.

€49 locked forever. After the 50 founding slots sell out, it's €99.

No charge today. We authorize your card. We only charge on May 13, 2026.

You get it the day it ships. Email, direct download. No login, no seat, no nonsense.

Refund rule: if you don't get one usable idea in the first 3 peels, reply to the email. Full refund. No form.

Questions we'd also ask.

Who is behind PricingPeel?

A small team building pricing tools for indie founders. We're building in public — every peel ships as a public post first. You're seeing the product as it's made.

When do I actually pay?

May 13, 2026. Your card is authorized today so your founding price is locked. We don't charge until the bundle ships. If we don't ship, no charge. Ever.

Why should I trust this before it exists?

You shouldn't — on faith. Read one of the live peels we've published. If it's not useful, close the tab. The peels are the proof.

Will there be ongoing updates?

The founding bundle is a one-time purchase that includes everything shipped in the first 30 days. Future editions (if any) will be separate purchases. No drip. No subscription.

What if I want it after the founding window closes?

It'll be €99 at the public launch and stay there. No "founding price reopened" tricks.

What file formats do I get?

The 30 peels arrive as a single PDF (plus an index with live links). The 3 templates are native Framer files (remix link) plus a Figma version as backup. The playbook is a PDF. The calculator is a Notion duplicate link.