PricingPeel — Pricing teardowns for indie SaaS founders

We peel back the pricing pages that actually convert.

A library of 30 teardowns, 3 drop-in Framer templates, and the pricing psychology playbook for indie SaaS founders who keep second-guessing what to charge.

€49 today. Bundle ships May 13, 2026. Full refund anytime before ship day. Founding price locked forever.

You already know pricing is broken. Here's exactly how.

You copied a competitor and it's not working.

Their cost structure isn't yours. Their funnel isn't yours. You're anchored to someone else's mistake.

Your landing says "Starter · Pro · Enterprise" because everyone says that.

Default structure. Default copy. Default tier names. Default result: people bounce, pick the cheapest, or close the tab.

You've read 40 Twitter threads about value-based pricing.

Theory. Zero examples of someone who actually did it last Tuesday. No templates. No numbers.

Everything you need to ship a pricing page you don't hate.

30 × Peels

30 Pricing Teardowns

One real SaaS per day. Screenshot, teardown, numbers (where public), what's working, what's broken, what you'd steal. Companies in the €0–€20k MRR range — not Salesforce case studies you can't use.

3 × Templates

The Pricing Stack (Framer)

Drop-in pricing pages for three common setups: Simple (single product, two tiers), Freemium (free + paid + enterprise CTA), Tier-based (3 tiers + add-ons slider). Copy filled in. Swap your name, ship.

40-page PDF

The Psychology Playbook

Anchoring, charm pricing, the decoy effect, value framing, package architecture, the real reason "contact us" kills your funnel. Every tactic with a real SaaS example. No fluff chapters.

Notion template

Pricing Calculator

Duplicate and work. WTP research grid, competitive positioning map, tier construction worksheet, post-launch churn signals to watch for the first 90 days.

You're not buying a product. You're buying the price that goes away.

€49 locked forever. After the 50 founding slots sell out, it's €99.

€49 today, charged on checkout. Gumroad handles it. One-time, one-off.

You get it the day it ships. Email, direct download. No login, no seat, no nonsense.

Refund rule: reply to the email anytime before May 13. Full refund. No form, no friction.

Questions we'd also ask.

Who is behind PricingPeel?

A small team building pricing tools for indie founders. We're building in public — every peel ships as a public post first. You're seeing the product as it's made.

When do I actually pay?

Today, on checkout. €49 one-time via Gumroad. You get the bundle on May 13, 2026 — and a full refund anytime before then if you change your mind. Reply to the email, no form.

Why should I trust this before it exists?

You shouldn't — on faith. Read one of the live peels we've published. If it's not useful, close the tab. The peels are the proof.

Will there be ongoing updates?

The founding bundle is a one-time purchase that includes everything shipped in the first 30 days. Future editions (if any) will be separate purchases. No drip. No subscription.

What if I want it after the founding window closes?

It'll be €99 at the public launch and stay there. No "founding price reopened" tricks.

What file formats do I get?

The 30 peels arrive as a single PDF (plus an index with live links). The 3 templates are native Framer files (remix link) plus a Figma version as backup. The playbook is a PDF. The calculator is a Notion duplicate link.