Peels

30 teardowns of real SaaS pricing pages. One per day. Each peel: what works, what doesn't, what to steal, and one rewrite worth more than most redesigns.

Peel #07

Webflow — the textbook example of scale-level pricing, and why you shouldn't copy it under €20k MRR

Two axes of pricing (Site × Workspace × Ecommerce × add-ons). Highest complexity of the peel set. Free reviewer seats, stealth $299 add-ons, lifetime form caps. A masterclass in what only scale can afford.

April 20, 2026
Peel #06

Beehiiv — hybrid capacity-to-identity upsell, with the sharpest competitive anchor of the peel set

Four tiers. Free-to-Scale is capacity, Scale-to-Max is identity. "0% take rate" anchors the whole page against Substack's 10%. Dual-badge decoy. Unlimited sends at $0.

April 18, 2026
Peel #05

Linear — the masterclass on capping a free tier organizationally

Per-seat freemium where members are unlimited but teams and issues aren't. Priced 30% above Jira and winning. The free-tier ceiling that converts on success, not punishment.

April 17, 2026
Peel #04

SavvyCal — per-seat in a freemium-default category, and why it works

Two tiers, both fully unlimited, upsell on organizational surface (delegation, brand) not capacity. Plus the $14 Pro tier sitting between Basic and Premium.

April 17, 2026
Peel #03

Tally.so — freemium where the free tier IS the product

Generous "unlimited" free, upsell on identity not capability, big logos doing risk-reduction work. Plus the €9 personal tier they're leaving on the table.

April 16, 2026
Peel #02

Fathom Analytics — the opposite philosophy from Plausible

10 tiers, 50 sites at tier 1, "no discounts ever," forever retention, 30-day trial. Great deal, overwhelming ladder.

April 14, 2026
Peel #01

Plausible Analytics — a masterclass in readable tiers

Three tiers, one axis (pageviews), narrow price deltas pulling buyers up. But Enterprise sits anchor-less.

April 12, 2026